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The Super Light

Our Most Popular Denim
$81
Campaign sold out
Typical retail price $162 to $243.
Our crowdsourced model saves you 50% to 66% on every purchase.

The Super Light

$81
Save 50-66%
Campaign sold out
Typical priced at $162-$243 in retail.
100% funded
This is closed, fully-funded crowdfunding campaign.
It is estimated to ship in February 2023.
We had a lot of requests for a great summer weight denim so we went searching and found a beautiful option.
Gustin jeans made from sanforized raw selvage denim from one of the finest mills in Japan. This is the lightest weight denim we have offered to date coming in at 9.0oz. Perfect for the warmer months, this fabric is quite soft even in raw form and has a really nice blue metallic shade that starts lighter and brighter than the standard dark indigo. It's edged with a cool thin yellow selvage ID. We're really excited to wear this fabric ourselves.
This is the same style and quality that was sold in boutiques all over the country for $205+.
Choose either our classic Straight fit or our new Slim fit. More details available on our fit guide.
Fit
Available in our Straight and Slim fits
Fabric
#37 Japan Selvage, 9.0oz, Yellow ID
Finish
Raw
Trims
Custom hardware, hand stamped leather patch
Fit guide
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What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
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